Healthy
Per Plate
OwnerMarcus D.
- Users
- 7,340
- Retention
- 91.6%
- NRR
- 109%
- New 30D
- +611
- Churned 30D
- -302
- Avg LTV
- $940
Per Plate Pattern
- Expected Pattern
- In and out. Short, high-frequency task sessions.
- Healthy Range
- 30 min/day is design intent · 1 hr is a win
- Current Signal
- Weeknight usage steady, weekend cohort softening
Health is relative to the product. Raw time-in-app means nothing across a portfolio.
| Cohort | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|
| Feb 26 | 95% | 88% | 77% | 66% | 56% | 49% |
| Mar 26 | 95% | 87% | 76% | 64% | 66% | |
| Apr 26 | 95% | 88% | 79% | 71% | ||
| May 26 | 95% | 90% | 73% | |||
| Jun 26 | 95% | 90% | ||||
| Jul 26 | 95% |
Per Plate Users
| User | Status | Health | Last Login | Sessions 30D | Adoption | LTV |
|---|---|---|---|---|---|---|
| Adriana Ibarra | 87 | Today | 40 | 75% | $1.1K | |
| Curtis Arroyo | 75 | 2d ago | 18 | 75% | $1.7K | |
| Nina Solberg | 8 | 9d ago | 2 | 11% | $1.8K | |
| Cole Castellanos | 57 | 12d ago | 5 | 25% | $850 | |
| Kendra Kowalczyk | 88 | 2d ago | 32 | 58% | $1.9K | |
| Blake Hasegawa | 73 | Today | 37 | 75% | $1.1K | |
| Beatriz Quintero | 90 | Yesterday | 30 | 60% | $650 | |
| Camille Muir | 13 | 6d ago | 3 | 16% | $1.1K | |
| Ronan Vandermeer | 46 | 13d ago | 6 | 25% | $1.7K | |
| June Achebe | 49 | 8d ago | 7 | 32% | $1.2K | |
| Tessa Bright | 80 | Today | 31 | 95% | $1.5K | |
| Elias Delacroix | 78 | Yesterday | 22 | 84% | $1.2K | |
| Curtis Ramsay | 83 | Today | 41 | 61% | $880 | |
| Farrah Bright | 4 | 9d ago | 2 | 18% | $1.8K | |
| Camille Achebe | 93 | Yesterday | 53 | 73% | $1.6K | |
| Kendra Delacroix | 8 | 45d ago | 5 | 16% | $760 |