Long HaulRetention Engine
Long Haul/Brands/No Cap
At Risk

No Cap

OwnerMarcus D.
Users
2,610
Retention
81.7%
NRR
96%
New 30D
+204
Churned 30D
-188
Avg LTV
$1.9K
Retention Curve · 12 MO
Engagement Baseline

No Cap Pattern

Expected Pattern
Burst usage. Infrequent sessions, heavy output per session.
Healthy Range
2–4 sessions/wk · 20+ generated assets per session
Current Signal
Output per session down 31% — burst users going quiet

Health is relative to the product. Raw time-in-app means nothing across a portfolio.

Cohort Retention
CohortM1M2M3M4M5M6
Feb 26
89%
80%
73%
57%
57%
40%
Mar 26
89%
83%
67%
60%
48%
Apr 26
89%
83%
79%
74%
May 26
89%
82%
75%
Jun 26
89%
81%
Jul 26
89%
No Cap Users
UserStatusHealthLast LoginSessions 30DAdoptionLTV
Malik Brandt86Today4096%$2.0K
Nina Ramsay82Yesterday2175%$3.3K
Kendra Solberg5612d ago953%$3.6K
Wes Delacroix74Today5487%$2.1K
Tessa Solberg792d ago2492%$2.0K
Hugo Torres832d ago4264%$2.4K
Curtis Ibarra573d ago655%$2.2K
Elias Kowalczyk549d ago1022%$3.1K
Sterling Ramsay818d ago215%$2.1K
Wes Vandermeer2739d ago18%$2.2K
Ivy Nyberg78d ago117%$2.6K
Malik Torres5110d ago726%$1.6K
Omar Ramsay832d ago3061%$3.0K
Camille Delacroix539d ago221%$3.2K
Nina Bright88Yesterday4797%$1.5K
Omar Castellanos653d ago845%$1.9K