Long HaulRetention Engine
Long Haul/Brands/GrazeX
Canceling

GrazeX

Owner— Unassigned
Users
890
Retention
68.2%
NRR
74%
New 30D
+41
Churned 30D
-173
Avg LTV
$3.1K
Retention Curve · 12 MO
Engagement Baseline

GrazeX Pattern

Expected Pattern
Seasonal. Heavy in grazing window, dormant off-season.
Healthy Range
In-season: daily · Off-season: weekly check-in
Current Signal
Two enterprise accounts entered cancellation in the same week

Health is relative to the product. Raw time-in-app means nothing across a portfolio.

Cohort Retention
CohortM1M2M3M4M5M6
Feb 26
81%
72%
68%
62%
47%
40%
Mar 26
81%
72%
65%
64%
57%
Apr 26
81%
75%
68%
58%
May 26
81%
74%
69%
Jun 26
81%
70%
Jul 26
81%
GrazeX Users
UserStatusHealthLast LoginSessions 30DAdoptionLTV
Tessa Arroyo94Today5073%$3.5K
Yolanda Hasegawa902d ago4174%$1.5K
Lars Ramsay136d ago022%$4.1K
Beatriz Nyberg727d ago16%$4.1K
Simone Petrov832d ago4874%$2.5K
Desmond Ibarra597d ago1637%$3.7K
Priya Brandt862d ago1979%$1.6K
Desmond Arroyo2223d ago414%$4.0K
Kendra Delacroix802d ago2588%$1.9K
Omar Muir842d ago4877%$2.6K
Ivy Brandt80Yesterday3389%$1.3K
Nina Solberg433d ago1224%$1.4K
Farrah Brandt73Yesterday4459%$1.3K
Wes Ibarra952d ago5478%$5.9K
Nina Muir80Yesterday1959%$6.2K
Tessa Whitlock812d ago5558%$6.2K