At Risk
EquineOS
OwnerMarcus D.
- Users
- 1,440
- Retention
- 83.1%
- NRR
- 98%
- New 30D
- +88
- Churned 30D
- -121
- Avg LTV
- $2.9K
EquineOS Pattern
- Expected Pattern
- Barn-hours. Two windows: early morning, evening.
- Healthy Range
- 2 sessions/day · 15+ record updates/wk
- Current Signal
- Records module abandoned by 38% of the March cohort
Health is relative to the product. Raw time-in-app means nothing across a portfolio.
| Cohort | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|
| Feb 26 | 90% | 80% | 71% | 59% | 61% | 43% |
| Mar 26 | 90% | 80% | 72% | 60% | 46% | |
| Apr 26 | 90% | 82% | 69% | 63% | ||
| May 26 | 90% | 81% | 79% | |||
| Jun 26 | 90% | 83% | ||||
| Jul 26 | 90% |
EquineOS Users
| User | Status | Health | Last Login | Sessions 30D | Adoption | LTV |
|---|---|---|---|---|---|---|
| Curtis Achebe | 46 | 12d ago | 9 | 27% | $5.6K | |
| Elias Okafor | 75 | Today | 34 | 81% | $2.2K | |
| Kendra Delacroix | 78 | Today | 41 | 67% | $1.4K | |
| Nadia Hasegawa | 42 | 7d ago | 11 | 52% | $2.3K | |
| Desmond Muir | 80 | Today | 27 | 96% | $3.9K | |
| Desmond Brandt | 97 | 2d ago | 51 | 75% | $2.5K | |
| Tobias Mendel | 50 | 2d ago | 13 | 49% | $5.7K | |
| Priya Petrov | 96 | 2d ago | 57 | 96% | $3.1K | |
| Rhea Bright | 81 | Today | 56 | 81% | $3.9K | |
| Priya Solberg | 61 | 5d ago | 4 | 48% | $3.1K | |
| Nina Solberg | 87 | 2d ago | 43 | 67% | $5.7K | |
| Farrah Muir | 56 | 6d ago | 7 | 42% | $4.1K | |
| Grant Petrov | 37 | 3d ago | 14 | 46% | $3.2K | |
| Tobias Nyberg | 83 | Yesterday | 21 | 96% | $4.0K | |
| Ivy Muir | 22 | 32d ago | 3 | 24% | $3.0K | |
| Marcus Hasegawa | 6 | 45d ago | 2 | 13% | $2.4K |